Organic traffic is the lifeblood of any website. If you want to hit those top ranking on Google and sustain that position for the longest time, you need to focus on increasing your organic traffic. What secret ingredients would enable you to ace at organic ranking?
The image below will enlighten you with the factors that Top SEO company Brisbane use when making SEO strategy and how much these factors would contribute to achieving the top rankings.
But how do you do that? You can start with optimizing the on-page elements as, according to the above statistics, it would image the ranking results the most and then continue with the rest factors.
The Top 10 Tips To Increase Organic Traffic in 2022
- Overcome the Algorithm Updates
First, According to Backlinko, Google’s search algorithm uses more than 200 factors to rank websites. It sure is a huge task, but if you neglect this, you will have trouble finding your website on search engines.
- Google has designed these algorithms to improve search results. The algorithm is constantly changing and evolving, so it can be difficult for publishers to know what’s what. But your website must achieve the ranks to keep up with the algorism updates.
If you’re not familiar with how these updates work, here’s what you need to know:
- Google is always testing algorithm updates before being rolled out worldwide. There could be an update coming shortly, but don’t worry — there are ways for publishers and marketers alike to prepare for these changes!
- Its important not only from an SEO perspective but also from an overall business standpoint because traffic from organic search has been declining steadily over time while paid traffic has increased exponentially (read more).
- Focus on E-A-T
The most effective way to approach the content creation for your buyer’s persona is to provide the information they seek. Whenever you post a new piece of content, you compete for your audience’s attention. It eventually would transform into more number of click on your content.
You may write about a niche topic—but if there aren’t many other resources on that topic, your articles will get more clicks than someone with similar or better quality content but fewer readers. So how makes people keep returning to read your content?
E-A-T stands for “expertise, authority, trustworthiness” and is a pivotal factor in improving your website’s organic traffic. And organic traffic is what every company should seek as, according to Search Engine Journal, “49% of marketers report that organic search has the best ROI of any marketing channel.”
- Add Crucial Schema Markups
Schema markup is something you sure do not want to miss when crafting your website’s SEO strategy. Schema markup(a form of structured data) makes search engines aware of the content’s type on your site and their co-relation.
For example: if you want to rank for “best pizza restaurants in New York City,” you should mark up all of your articles with a schema that tells Google: “This article is about ‘best’ things.”
Schema helps by adding more information about each page’s subject matter into the HTML code itself so that when people look at it, they’ll see what kind of page it is at a glance. They can understand where they can find more information related to that topic or category (i.e., an article about the best pizza restaurants would probably contain links within its tags pointing back up into categories like “New York City” or “restaurants”). It helps users quickly decide whether they want to read something based on its title and description—or move on quickly because there isn’t anything interesting there!
- Improve Site Navigation
When you think of site navigation, what comes to mind? If your answer is something like “a bunch of links,” you’re not alone. The navigational design has historically been one of the most neglected aspects of internet design.
But it doesn’t have to be that way! Several ways to increase site navigation and help visitors find their way around your website or app quickly and easily. Let’s take a look at some strategies for designing a better user experience (UX) by improving your navigation system:
- Use a sitemap — A sitemap is a page that shows all the pages on your website or app in an outline format, so it’s easy for users to see where they are on each page and where they can go next. It also helps search engines like Google index all your content faster by showing them where each page lives on its site map without having access to crawl through every link on every page individually!
- Target the Right Keywords
RIGHT keywords are the most crucial pillars of your SEO strategy. If the keyword you are targeting is not relevant to your business, you will never achieve the ranking result you are seeking.
Google Keyword Planner or Google Search Console is the best keyword research tool to find out which keywords people in your prospects are searching for. To get started, go to the keyword planner website and enter the keyword or phrase you want to rank for. Then, click “Get ideas.” It will show related terms with higher monthly search volumes than the keyword you entered. Make sure that these related terms make sense for what you’re trying to achieve online, and include them in your SEO strategy if appropriate!
Another great tool is Google Trends, which shows trends over time by country or region so you can see how searches have changed, whether they’ve grown or declined since 2015 (or whatever year).
- Create Long, Comprehensive Content
According to an analysis of 6,000 articles by BuzzSumo and RJMetrics, longer pieces get shared more than shorter ones. The average number of shares per article was 1,200 words or more.
“Longer content is more likely to be shared and rank.”
Regarding rankings, Google favors quality over quantity (and because long-form content tends to be higher quality). If you want your website pages to perform well in organic search results and rank high on Google’s first page in 2022, then you need long-form content that ranks well on Google’s first page today.
Some SEO experts from Top SEO company Brisbane have claimed that this is becoming increasingly difficult as time goes on because there are now so many types of long-form articles competing with each other for rankings space—but this doesn’t mean that creating a good piece isn’t worth the effort! The key here is just finding a way around any obstacles thrown up by Google algorithms by making sure your posts are truly unique from one another (and from other similar posts).
- Avoid Spammy Links and Ads
When you’re trying to rank in Google, you should avoid using spammy links, ads, and content. What does it mean to use a “spammy link”? When people talk about a “spammy” link, they usually mean one that is irrelevant to your site or doesn’t provide real value. For example, if you were running an online dog training business and someone linked to your website from a blog post talking about how great it is to eat dead animals for breakfast that would probably be considered spammy. If the only thing linking back was just a simple word like “link” (or even worse: “here”), Google could also consider it spammy because there wouldn’t be any context behind why someone would link back at all! You don’t want this thing happening on your site because it’ll hurt its SEO performance in Google’s eyes.
- Keep User Intent at the top.
To rank well on Google, you must keep user intent at the top of your page. User intent is the reason for a search query, which should be obvious from the title.
Let’s say someone types in “buy shoes.” That user has a certain goal in mind: buying some shoes. If you have content that takes a while to explain what type of shoe they want (like this article), then you’re going against user intent, and Google will rank you lower than if you had placed your title as “Shoe Types”.
You can also use Google’s suggested results as an example of user intent queries—you can find these results at the top of search results. For instance, if I typed in “shoes” into Google, it would return suggestions like “buy shoes” or “best running shoes for women” so that users don’t have to waste their time reading through all those pages before finding what they want!
- Make Your Website Mobile Friendly
Mobile users are more likely to convert and expect a different experience than desktop users. It means that if you don’t have a mobile-friendly site, you could be missing out on a huge chunk of potential customers who may leave as soon as they get frustrated with the difficulty of using your site on their phones.
To ensure that this doesn’t happen, there are several easy steps you can take:
- Make sure all pages load quickly and easily so that visitors don’t get frustrated or annoyed when trying to navigate around the page;
- Make sure they aren’t resized awkwardly and load quickly;
- Check for links that go nowhere (or lead users somewhere other than where they clicked);
- Ensure you set up forms properly so people don’t have trouble filling them out;
If done right, these five simple changes will help keep visitors engaged with content while also making it easier for them to find what they’re looking for—and ultimately convert into paying customers!
- Optimize with Voice Search in Mind.
Voice searching is the hottest trend, and it is seeping its roots deep. If you are a local business, voice search is something you want to leverage to kick start your business growth journey, as 59% of consumers use voice search to find a local business.
Voice search is already the most popular way people interact with mobile devices, so it’s time to optimize! The first step is making sure Google can understand your content. If you have images or videos on the page, ensure they’re easily accessible by text links or captions explaining what they’re about. If there are no text links or captions, add them now–it may be time-consuming, but it will pay off in the long run!
The second step is optimizing all of your content (not just written) so that it’s easier for Google Assistant users to find your article or blog post without using their fingers as much as possible (which isn’t always easy).
With these tips, you’ll be able to get a handle on your content and how it performs in the search rankings and eventually increase the organic traffic to your website. If you need help with any of these steps, don’t hesitate to contact the experts!