Role of Artificial Intelligence In personalized marketing

Role of Artificial Intelligence In personalized marketing

As we are putting giant strides in the world of digital, the role of Artificial Intelligence, or AI, will grow parallel. Amidst all the major changes, personalized marketing concepts have grown substantially with greater efficiency rates. 

With the smart methods of gathering precise insights for proper optimization, AI in marketing has largely reduced the time and cost of gathering data. 

So how does it happen? Let us find out.

AI: Bringing the change

AI is a science that connects with computational data and analyzes to replicate tasks with human intelligence. The chief goal of AI is to make decisions that combine the role of computers with human instincts, which in turn, take human-like decisions.

 In simple terms, it’s like understanding the behavioral patterns and the decisions a person might make based on the data or research analysis.

AI has improved by leaps and bounds, and over 70% of the top modern-day marketers feel that they have implemented a full-flow strategy with AI. These marketers rely only on the results shown as per the data that comes with the help of AI trackers. The overall expense, showing of ads, and offers have drastically turned more efficient as well as cost-effective.

Know about personalized marketing

Personalized marketing is how a target brand or group shows up different products/ services/offers based on individual thinking and behavior. This is only possible when a company knows more about the person, the usage of a particular product, and other key behavioral trackers of the customer targeted. 

Personalized marketing often yields more success than any other conventional marketing strategy. Simply because different strategies are used for different individuals

Why is personalized marketing crucial for brands?

A market survey report in Epsilon states over 80% of consumers are likely to purchase a brand that offers improved personalized services.

Another statistic from Invesp says that over 56% of online shoppers will likely return to the website that recommends a product.

Considering both statistics, it is evident that online buyers have a different thought processes when considering to avail something from the internet. With the help of data analytics and AI trackers, it is possible to note down the trends, and companies can prepare what to show and when to show their products.

The needs of one person may vary with the needs of somebody else. Only some people can see or like the same product at any given time. In personalized marketing techniques, it is now possible to assess individually and show relevant offers that allow consumers to come back.

AI’s role

As in modern-day marketing analysis, most of the decisions are driven by the help of advanced analytics. These are the consumer data that allow a brand to know, acknowledge and predict the future course of action a person might make. 

In the past, it took work to showcase relevant ads or offers to every individual. There were only prediction-driven assumptions, and the stats often needed to yield more information. With AI marketing strategy in the picture, the analysis is made using definitive clustered data. 

With clustered data in hand, decisions became far more reliable, and the results were more efficient than the previous techniques. This, in turn, boosts the revenue and increases the overall engagement of the product or the service in question.

Aside from these, here are some more plus points of AI integration with personalized marketing:

  • Improving automated marketing techniques: As a brand, using AI makes decision-making much faster and safer than basic trial and error. Critical thinking decisions back every step in the process. This makes decision-making more relatable to the buyer’s mindset.
  • Promotes the usage of marketing messages via notifications: AI helps marketers detect real-time consumer behavior patterns. This means that the app detects certain changes when a person is using an application and is stuck on a page for a good amount of time without making any decision. There might be many other reasons, but the AI-driven interface detects the problem based on previous usage behaviors and sends offers related to the product.
  • Understanding sentiments and thought-process: AI’s biggest takeaway is the broad nature of tracking it follows with any consumer. This means the entire tracking activity understands the overall approach towards different things and activities of a person. From search history to search patterns and decision-making, every objective is noted and analyzed. This makes for providing an improvised experience with regard to marketing.
  • Cost-benefit analysis and ROI: The cost of using an AI marketing strategy is a lot more affordable than conventional means. The growing advocacy of data has reduced the time taken to perform time-consuming market research activities. Instead, a company can now focus on improvising the product experience and await the analytics as shown by the AI tools. What’s more, the precision of personalized marketing would see more and more customers receive tailor-made offers. This increases the chances of availing/buying a product/service.

Final thoughts

AI is a futuristic way of implementing productive marketing strategies. As more users start the concept of personalized marketing, the result will be better. 
Right from improving the quality of customized advertising to showcasing them based on emotions, AI is programmed to consider every human emotion before pitching a relevant ad. In the end, personalized marketing is all about giving the right individual the deserving experience with the product.

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