We see webmasters everywhere around us who are running their pages. But few of them get success to attract readers to the page.
The reason is that the others don’t focus on the strategies that could increase the worth of the site and rank the page on the search engine.
If you start writing lengthy articles without focusing on their quality, it will be just a waste of time and effort. Moreover, you will have to face the consequences in the shape of de-ranking the site.
To avoid all these issues and make the content more engaging, it is quite important to know the conditions of SERP that are necessary to be applied.
How Does SERP Work?
If you are looking to rank better on the search engine, you would have to remember the terms and conditions that are applied by Google for authoritative content.
The time has gone when the lengthy articles used to rank. Now the policies have changed and you have to focus on quality over quantity.
We can see many blogs that or on the top of the page with just 300 to 400 words. On the other side, many articles are on the bottom pages with over 2000 words.
The reason is that Google provides value to its users and tries to provide them with content that is full of information for the audience.
As the algorithm of SERP ranking works on these elements so you have to focus on them all. If a writer is lacking these crucial elements in the content, the chances of getting higher positions will be faded.
Tips That Can Improve The Stats Of A Site
Improving the stats of a site is not a difficult task. You just need to follow some simple steps that can help in improving the quality of the content.
And once you upgrade the article quality, it will automatically come on the top pages. Here are all those essentials that are needed to be remembered while generating an article.
- Target Right Keyword
The keyword is an important element that can help you target the perfect audience and attract them to the page. If you are ranking on an irrelevant keyword, you will have wrong visitors on the site that will leave your page soon. This will lead to an increase in the bounce rate of the page.
To avoid all these factors, you will need to make research the keywords and use the perfect one that could get the right audience on the page.
- Generate The Comprehensive Content
Make sure that you are providing authentic information to the audience. If you start dragging the topic without any reason, it will make the content boring for the readers.
For focusing on the length of the article and keeping it to the point, users can count words online using a word counter. They will also get the number of characters along with the keyword density in this tool.
Users can remove those extra lines and keywords from the content to give it a natural look and make it more engaging for the readers.
- Avoid Mistakes
Writers must make the lines grammatically perfect and maintain the flow of the content by discussing every point in a sequence.
Eliminate all the mistakes from the content that are disturbing the fluency of the text and making it hard to read.
- Be Unique With Your Ideas
Never copy the ideas of other authors. Otherwise, you can face the consequences of the search engine because of plagiarism and it will lead to de-rank the site.
You can get ideas from other authors. But using those lines in the content will affect the rankings on the site. Also, it will disturb the trust factor. Therefore, you have to avoid copying the content of other authors in your article.
- Write In A Flow
Always avoid unnecessary ideas in the article that could disturb the fluency of the content. If you don’t focus on this element, it will lead to distract the readers and they will find it hard to understand the context.
To get rid of this issue and keep the readers engaged, it is quite important to keep the content in a flow. It all can be done by eliminating the mistakes in the content.
- Use Images In The Content
Google always prefers content that is easy to read and understand. Such sites easily get better rankings on the search engine. And images can be a vital element in making the content more attractive.
When a writer adds relevant pictures to the content, it makes it easy for the readers to read and understand the intent of the topic.
- Make The Site Mobile-Friendly
One important thing to remember is that the site must be easily accessible on your mobile phone. If it takes a long time on loading, readers will soon move to another page that will increase the bounce rate.
So, you must make the blog mobile-friendly. This could be a handy factor in increasing the rankings of a site and getting more audience on the page.
SERP rankings need some extra effort and strategies. If you just focus on increasing the length of the article, it will never let you perform better on the search engine.
For getting top rankings on the search engine and giving a tough time to the competitors, it is quite important to focus on the quality of the content and make it engaging.
All the crucial factors that can help in improving the worth of a page are discussed in this article. Writers can follow these steps in their writing and come to the top of the page quite easily.