1. Use a Business Account
Instagram is popular among users because of its strong visual focus and cheery vibe. Building an engaged following and placing yourself as part of the online community that may very rapidly become your future consumer base is the key to successfully implementing Instagram marketing, as it is with other social networks. You’ve come to the perfect place if you’re a small business owner asking how to handle Instagram marketing. This post by Cannibals Media has a variety of ideas on how you can start a small business on Instagram.
2. Establish Your Identity And Look
You want your audience to identify your material with your brand right away. Because Instagram is such a visual site, your profile’s “look” is essential. Using specific color palettes and fonts and an image style that is consistent with your message can help.
3. See What Your Competitors Are Doing
Don’t know where to begin? Look at what other small and medium businesses like yours are doing on Instagram and get ideas from them. Take attention to the types of posts they make, the hashtags they use, the visual language they utilize, and so on. What kind of response do their positions get? You may also see how well they’re doing by looking at how many followers they have. This will inform you how effectively their Instagram marketing approach is performing and advise you on what to do and what not to do when developing your strategy.
4. Use Video
Instagram isn’t only for photos anymore! Videos are more exciting and entertaining, and you may publish them on Instagram in various ways. On the feed, you can share up to one-minute clips, 15-second clips may be strung together on Stories, and there’s even IGTV, a new feature that lets you post films up to ten minutes long. Even if you’re just getting started, this blog can help you generate video content on Instagram.
You can also use Boosted to produce Instagram videos quickly. Here’s an example of a Father’s Day template from the app that you might personalize for your business:
5. Use Hashtags Strategically
Hashtags are one of the most vital features for businesses on Instagram. They allow folks who aren’t already following you to find your material. According to research, utilizing 7 to 30 hashtags in each post is the most effective, although this fluctuates depending on how many followers you have. Instagram has launched a tool that lets you check how many people discovered your post via hashtags. This might assist you in determining the effectiveness of your hashtags in creating engagement. Don’t overlook the #hashtag approach as an effective Instagram marketing technique for small businesses!
6. Build Relationships With Influencers
You may not have the cash to hire influencers as part of your 2021 Instagram marketing strategy, but that doesn’t mean you shouldn’t cultivate relationships with them. Identify local influencers and interact with their content regularly. You might ask them if it’s okay to send them a free sample after you’ve formed a relationship with them through their comment area, DMs, and tales.
7. Use Paid Advertisements
Even with all of the previous efforts, small businesses may find it challenging to attract new consumers organically on Instagram. A little sponsored advertising can make a big difference. You may target extremely particular audiences with Instagram advertisements, increasing your exposure to the people who are most likely to be interested in what you have to offer.
8. Announce New Posts in Your Stories
While we’re talking about utilizing Instagram Stories to market your small business, don’t forget always to use your Stories to announce a new post on your Instagram feed. Some of your clients may watch all of your Instagram Stories but not your Instagram posts. It’s a simple Instagram marketing strategy for a small business to enhance interaction by uploading a fresh post on your Instagram Story.