New social media networks emerge on a regular basis. An informed marketer keeps an eye on these shifting trends but does not necessarily devote time and money to developing marketing plans to capitalize on them.
And lately, everyone’s attention has been drawn to TikTok. This video-sharing platform is still in its early stages.
It hasn’t been around long, and it predominantly appeals to audiences under the age of 30. TikTok, on the other hand, has gained a household brand thanks to its eye-catching format and a number of issues.
Owing to its popularity among the Gen Z and millennial generation, brands are actively exploring innovative ways to leverage TikTok for their marketing requirements.
In this post, we will explore the Latest TikTok Marketing Report that explains how brands are leveraging this newfound social media platform.
TikTok Marketing: The Brand Approach
Here are some of the most popular ways through which brands are leveraging TikTok for their marketing requirements in 2021.
1. Influencers collaboration & marketing
Ever since the inception of social media, the individual voices of everyday people have received more attention than traditional brand endorsers.
This has prompted companies to shift their focus away from well-known celebrities and toward emerging and independent influencers on social media platforms.
These influencers have a loyal following in certain sectors or domains that incentivizes them with a specialized audience that is easier to reach and promises a better conversion rate.
These influencers are trusted by their followers, which curtails the brand’s efforts to instill trust (though this is still crucial) and allows them to easily reach out to their most ideal consumers.
Previously, marketers needed to uncover the perfect clusters of potential consumers; today, they just need to discover the influencers who are most closely aligned with their company.
Once that is established, posts promoting the companies by these influencers naturally garner a lot of interest.
2. User-Generated Content (UGC)
User-generated content is perhaps the most successful, but the least-explored road to social media marketing success.
This is most likely owing to the fact that it is still in its early stages, and many are still hesitant about allowing consumers the freedom to generate content for businesses.
However, the TikTok marketing report states that user-generated content has the capability to keep people talking about a brand for days, provided the firm is ready to relinquish absolute control over it.
As previously said, it is quite simple to generate content on TikTok, which is why more individuals are eager to get on board.
These social media debates might result in increased brand recognition and a broader reach to new sections of society.
There are instances when people would not have heard about the company if their friend’s cousin hadn’t made a TikTok video about it.
3. Exciting Challenges
Challenges are popular on TikTok, where a person begins by daring his or her followers to execute an act and record it with the hashtag #ChallengeName, after which the challenge quickly becomes viral.
TikTok witnesses a tremendous amount of activity around these challenges. When it takes form, the challenge goes viral, and there is no one directing it, which is perhaps what draws the audience in.
In terms of branding, a well-thought-out and well-timed TikTok challenge can never go wrong. However, companies must strengthen their control over the content that is created surrounding their business.
4. Personalized Stickers
TikTok enables all of its users to make personalized stickers that can be applied to videos. This might be a fantastic chance for a business to develop a brand’s personality that the audience may not have anticipated.
Show a different side of your business with these stickers, or maybe showcase the guys behind the scenes; the guys who work tirelessly to make your brand what it is. This will provide you with information about your consumers that they didn’t realize they wanted.
Your stickers would serve as a discrete signal, indicating your existence without interfering with the unofficial, non-advertised vibe of your work. Remember, your brand isn’t on TikTok for business; it’s simply for pleasure.
5. Deploying Relatable Content
Influencers gained popularity because they were not gods on Earth, but rather ordinary individuals with ordinary lives who, out of curiosity or boredom, opted to share their lives with the world.
These individuals and their hardships were unlike those of ordinary people, which is why they struck a chord with them. This is in sharp contrast to big-shot celebrities with their gloss and glitter who have been campaigning for businesses for years.
With TikTok, this segment of related content creators became even more specialized. All of these normal Joes and Janes began creating these films for fun, eventually becoming micro-influencers in their own way.
However, their content was more relatable than that of the influencers, making them even more popular and well-liked.
The more relevant the material, the more trust people have in the creators of the material, and the better the odds of conversion if the user recommends or endorses a product or a business.
Finally, the opportunity on TikTok will only be discovered, or proven false, if you participate on the platform.
It is an imperfect platform founded on experimental and rough-around-the-edges pieces rather than highly polished creativity.
It doesn’t have to be perfect, and it could even be argued that higher production quality is contrary to the platform’s ethos.
So the barriers to conducting a test are arguably among the lowest in the social content space. If you are a marketer looking to capitalize on TikTok for your marketing purposes, there is no better time to start than right now!